Advertising assessment learner response

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 


2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 0
Q2: 5
Q3: 0
Q4: 0

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 

• social attitudes will be reflected in marketing campaigns of the day
• language and imagery evolve and change over time to reflect current usage and new trends
• gender, ethnicity and sexuality will be represented in different ways as social attitudes
change 

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.

• Subverts stereotypes in key scenes: Kanya King, CEO of MOBO, presented as powerful black
woman in open-plan office behind a MacBook with mise-en-scene emphasising her power
and authority (e.g. costume, pose, expression, setting).

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.

Galaxy’s key message is ‘why choose cotton when you can have

Comments

Post a Comment

Popular posts from this blog

Magazines: Tatler CSP

Image
 1 ) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? 4) Go to  page 10 . What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the  pyschographic audience group  that best fits Tatler? Media language erent examples of  typography  can you find on the cover of Tatler? 1) What diff  What are the connotations of the serif and sans serif fonts?   Sans serif typefaces are considered more modern than serif typefaces. They lack the strokes that distinguish a serif typef
Read more

coursework : statement of intent (new)

Title: Dark Deception Genre : Fantasy Extract: Chapter 1 of Dark deception Doug Houser Trapped in Afterlife. (Between heaven and Hell) Narrative summary: The title 'Dark Deception - No Way Back' alternatively contrast to face the darkness and find a way to survive. In this TV show, starts off with a dark intro with words saying "It is done. Now my faith lies in darkness..." being typed with a typewriter. Afterwards, the protagonist (Doug Houser) meets a mysterious woman named Bierce. Bierce explains that she knows all the terrible things that the protagonist has done, and knows their desires. Trapped in a realm of nightmarish mazes with this mysterious woman. This is the first chapter in the Dark Deception story. I intent to have the protagonist Investigate and survive the first maze. It's a mixes the fast-paced style of classic arcade games with fun horror game design. confined in a dark world full of nightmarish mazes and anxiety-inducing monsters, the only wa
Read more

Doctor Who: Audience and Industry blog tasks

  Audience 1) Who is the target audience for Doctor Who? Has it changed since 1963? Target audience are people who are interested in Science. 2) What audience pleasures are offered by Doctor Who - An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: entertainment and interested  Personal Relationships: relatable? Diversion (Escapism):  Surveillance (Information / Facts):  3) What additional Uses and Gratifications would this episode provide to a  modern  2020 audience? more diverse representation  4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to An Unearthly Child?   Voyeuristic pleasures 5) What kind of online fan culture does Doctor Who have? Give examples. Science  Industries 1)  What was the television industry like in 1963? How many channels were there? Barley any ch
Read more