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Showing posts from December, 2022

Black Widow: blog tasks

  Black Widow: blog tasks 1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found above. Marvel Studios   2) What is conglomerate ownership and how does it link to Black Widow? Most major media companies are conglomerates that own a range of smaller companies (called subsidiaries). An example of this is Disney owning Marvel. It links to Black Widow as the movie have made a lot of profit from doing this. 3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? The trailer tells me it's a big-budget blockbuster movie as the it's   a Hollywood movie that's made with a large budget and big stars. 4) How was Black Widow promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  why  they were effective in promoting the f

Film Industry: I, Daniel Blake

  1) What is independent cinema and how is it different to Hollywood blockbusters? independent cinema used a low budget and a hollywood blockbuster is a mad amount of money being used to publish it. 2) What is I, Daniel Blake about? it is a independent film 3) Who directed I, Daniel Blake and why is this important? I, Daniel Blake is a 2016 drama film written by Paul Laverty and directed by  Ken Loach. its important  as he has a good reputation 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. Film marketing billboards merch badges 5) What unusual or creative marketing methods were used to get audiences talking about the film? badges 6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office? £2Million 7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Black Widow? getting bett

Media assessment learner response

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1 Q2: 2 Q3: 3 Q4: 2 Q5: 3 Q6: 2 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. Q4 simple question 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this. Q1 choice question 5) Finally, write a new, detailed paragraph for  Question 3 - the unseen text 12 mark question . Use the mark scheme to identify anticipated content you can add to your response and make sure you refer to the text and write in detail.  Connotation is created when you mean something else, something that might be initially hidden. The connotative meaning of a word is based on implication, or shared emotional association

Film Industry: Marketing - Marvel Cinematic Universe

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  Risky business The creative industries are a risky business for companies - it costs a huge amount of money to create a media product like a film and there's no guarantee the audience will like it. No brand loyalty A new, original film has no established brand or audience - it has to generate all the interest through marketing. This is why film companies prefer to make sequels, reboots or films from an established franchise (like the Marvel Cinematic Universe) - there is an existing audience ready to buy the product.  Star power If the film isn't from an existing franchise, film studios use star actors or directors to help generate interest in the film and find an audience. Star directors like veteran political filmmaker Ken Loach have an established audience that will always watch his films regardless of subject matter. A matter of timing Marketing campaigns need to be carefully timed to create excitement about the film's release. Often, the first teaser trailers will dr

Blog feedback and learner response

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  Remy GCSE Media blog feedback – December 2022 WWW : Remy - you are a fantastic addition to the class, it is very clear that you enjoy the subject as you feel able to share your ideas during our class discussions. You are able to draw on your own experiences when drawing comparisons to the media industry through the eyes of a consumer. EBI: Aside from posting the missing work, we need to add depth and detail to our work. This means completing all questions for each blog post. This is to ensure all of your blog work is completed to a high-standard in order to secure a top grade. Have a look at the examples we put on the Year 1 Media blog to see what top-level analysis looks like and try to add more detail to work towards that (e.g. analysing the McDonald’s advert for the reception theory blog and the analysis of the Blue Planet trailer for the audience effects theory blog. LR:   Copy and paste this feedback into a new blogpost called ‘Blog feedback and learner response’. Then, set asid

Industries: Ownership and Control

1) Why did Facebook buy Instagram for $1bn in 2012? Facebook bought Instagram for $1bn in 2012 because they were thinking ahead and saw that it would h elp secure Facebook's dominance in social media for years to come as Instagram had a huge fan base.  2) What are the benefits for media companies of vertical integration? The benefits for media companies of vertical integration is that  greater efficiencies, reduced costs, and more control along the manufacturing or distribution process . 3) What are the benefits for media companies of horizontal integration? Benefits for media companies of horizontal integration is that it  increasesmarket share, reducing competition, and creating economies of scale . 4) What is a subsidiary? Subsidiary is when    a company that belongs to another company, which is usually referred to as the parent company or the holding company .  5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one abo