Film Industry: Marketing - Marvel Cinematic Universe

 Risky business

The creative industries are a risky business for companies - it costs a huge amount of money to create a media product like a film and there's no guarantee the audience will like it.

No brand loyalty
A new, original film has no established brand or audience - it has to generate all the interest through marketing. This is why film companies prefer to make sequels, reboots or films from an established franchise (like the Marvel Cinematic Universe) - there is an existing audience ready to buy the product. 

Star power
If the film isn't from an existing franchise, film studios use star actors or directors to help generate interest in the film and find an audience. Star directors like veteran political filmmaker Ken Loach have an established audience that will always watch his films regardless of subject matter.

A matter of timing
Marketing campaigns need to be carefully timed to create excitement about the film's release. Often, the first teaser trailers will drop up to a year before release - particularly for established franchise films like the Marvel Cinematic Universe.

Social media marketing
Once the film is out, the marketing campaign has less power - because audience word-of-mouth will take over. In the digital age, people will post online about the film immediately after seeing it - which means word-of-mouth is more important than ever. 

Why does Hollywood keep making sequels?




Film Industry: Marvel Cinematic Universe blog tasks

Read this BBC article on the Marvel Cinematic Universe and answer the following questions based on the article:

1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article?

30 films
2) How much money have the MCU films made in total according to this article
$25 billion

3) Why did Marvel create the Avengers films? 
to create a new story line and make more money, fans and good reputation 

4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films?
Sony 
5) Which company owns the rights to the Fantastic Four and the X-Men?
Marvel Entertainment

6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?

Grade 8/9 extension tasks

Read this Guardian review of Black Widow to prepare for studying our first CSP. What did the Guardian think of the film?

Read this BBC feature on Marvel at 80 years old. How has it survived so long and why is the Marvel Cinematic Universe so important to the recent success of the brand?

Comments

Post a Comment

Popular posts from this blog

Magazines: Tatler CSP

Image
 1 ) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? 4) Go to  page 10 . What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the  pyschographic audience group  that best fits Tatler? Media language erent examples of  typography  can you find on the cover of Tatler? 1) What diff  What are the connotations of the serif and sans serif fonts?   Sans serif typefaces are considered more modern than serif typefaces. They lack the strokes that distinguish a serif typef
Read more

coursework : statement of intent (new)

Title: Dark Deception Genre : Fantasy Extract: Chapter 1 of Dark deception Doug Houser Trapped in Afterlife. (Between heaven and Hell) Narrative summary: The title 'Dark Deception - No Way Back' alternatively contrast to face the darkness and find a way to survive. In this TV show, starts off with a dark intro with words saying "It is done. Now my faith lies in darkness..." being typed with a typewriter. Afterwards, the protagonist (Doug Houser) meets a mysterious woman named Bierce. Bierce explains that she knows all the terrible things that the protagonist has done, and knows their desires. Trapped in a realm of nightmarish mazes with this mysterious woman. This is the first chapter in the Dark Deception story. I intent to have the protagonist Investigate and survive the first maze. It's a mixes the fast-paced style of classic arcade games with fun horror game design. confined in a dark world full of nightmarish mazes and anxiety-inducing monsters, the only wa
Read more

Doctor Who: Audience and Industry blog tasks

  Audience 1) Who is the target audience for Doctor Who? Has it changed since 1963? Target audience are people who are interested in Science. 2) What audience pleasures are offered by Doctor Who - An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: entertainment and interested  Personal Relationships: relatable? Diversion (Escapism):  Surveillance (Information / Facts):  3) What additional Uses and Gratifications would this episode provide to a  modern  2020 audience? more diverse representation  4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to An Unearthly Child?   Voyeuristic pleasures 5) What kind of online fan culture does Doctor Who have? Give examples. Science  Industries 1)  What was the television industry like in 1963? How many channels were there? Barley any ch
Read more