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Showing posts from March, 2023

Advertising assessment learner response

  1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 0 Q2: 5 Q3: 0 Q4: 0 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  • social attitudes will be reflected in marketing campaigns of the day • language and imagery evolve and change over time to reflect current usage and new trends • gender, ethnicity and sexuality will be represented in different ways as social attitudes change  4) Now look at  question 3  - on the NHS Represent advert. Use the mark scheme to identify  one  way the advert  subverts  stereotypes of race/ethnicity and  one  way it might  reinforce  stereotypes of race/ethnicity. Try and write points you   didn't  include in your original answer if you can. • Subverts

Magazines: Tatler CSP

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 1 ) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? 4) Go to  page 10 . What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the  pyschographic audience group  that best fits Tatler? Media language erent examples of  typography  can you find on the cover of Tatler? 1) What diff  What are the connotations of the serif and sans serif fonts?   Sans serif typefaces are considered more modern than serif typefaces. They lack the strokes that distinguish a serif typef

BLACKPINK - How You Like That: Blog tasks

  Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? BLINKs, the official fandom of the four-member girl group BLACKPINK, are  devoted fans who go out of their way to support them . They show their appreciation by streaming their music, attending their concerts and events, and spreading the word about them on social media 2) What audience pleasures are offered by the music video for How You Like That? The audiences pleasures are enjoyment 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  4) How was the How You Like That music video marketed and promoted to the audience? It was promoted by collabing with other companies, eg. KIA  5) Why is K-pop a global phenomenon and what has helped it to become so popular? K-pop has become globally known because of Hallyu (Korean culture wave). K-pop is increasingly gaining p

Typography: Photoshop workshop

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 task 1