BLACKPINK - How You Like That: Blog tasks

 Audience


1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

BLINKs, the official fandom of the four-member girl group BLACKPINK, are devoted fans who go out of their way to support them. They show their appreciation by streaming their music, attending their concerts and events, and spreading the word about them on social media

2) What audience pleasures are offered by the music video for How You Like That?

The audiences pleasures are enjoyment

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

4) How was the How You Like That music video marketed and promoted to the audience?

It was promoted by collabing with other companies, eg. KIA 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop has become globally known because of Hallyu (Korean culture wave). K-pop is increasingly gaining popularity due to its catchy melodies and choreography, personality, storytelling and the help of social media like Facebook, Twitter and YouTube. Mainly the internet.


Industry

1) How were BLACKPINK formed and what records have they broken?

K-pop group BLACKPINK is now officially the most streamed female group on Spotify, Guinness World Records confirmed on 8 March. The group broke the record held by the British girl group Little Mix, which had reached the milestone on 14 December 2021

2) What other successful artists have YG Entertainment created? You may need to Google this.

  • Sechs Kies.
  • Big Bang.
  • AKMU.
  • Winner.
  • Blackpink.
  • Treasure.

  • 3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?
  • From portable speakers and headphones to music streaming apps, we can now take our favorite songs with us wherever we go. All it takes is a few taps of the screen or a couple of mouse clicks, and you're listening to your favorite songs at home, on the go, really anywhere. 

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

Since K-Pop's beginning with the first generation of K-pop idols in the 1990s, it has opened a new realm in music that combines genres such as Pop, Rock, Hip Hop, R&B, EDM, and many more while also incorporating their traditional Korean musical roots.

5) How are UK-based music videos regulated and what types of content require warnings? 

The BBFC examines the videos and classifies them with the appropriate age rating, based on our published BBFC Classification Guidelines

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