Blog tasks: Marcus Rashford CSP
Language
1) Make two lists - one of website conventions used on Marcus Rashford's official website and one of social media conventions found on Rashford's Twitter or Instagram pages.
- Logo/brand identity
- Navigation – menus
- Central image
- Multimedia features – e.g. video
- Social media links / integration
2) How does his website promote the Marcus Rashford brand?
Wrote an open letter to MPs which he broadcast on social media, urging them to #maketheturn. The Co-op campaign, with Rashford front and centre, raised more than £20m and provided food for over 4 million children – more than 10 times the initial target.
3) What connotations can be be found in the homepage for Marcus Rashford's website (you can mention either the old or new homepage)?
- Logo/brand identity
- Navigation – menus
- Central image
- Multimedia features – e.g. video
- Social media links / integration
4) How does Marcus Rashford use his social media profiles to promote his brand and campaigns? Give at least three examples of different posts / images / design from his social media.
- Logo/brand identity
- Bio (personal details/information)
- Profile image
Audience
1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both demographics and psychographics.
2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?
3) What is Marcus Rashford's Instagram engagement rate and what does this tell us?
Instagram engagement rate is a measure of how much audiences engage with posts (e.g. likes, comments). An engagement rate of 1-3% is considered good and anything 6%+ is extremely high.
Marcus Rashford’s power as an influencer is shown by his engagement rate of 6%.
4) Go to Marcus Rashford's Twitter or Instagram account. Find and screenshot/link three tweets/posts that show the different aspects of his brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity footballer (e.g. awards ceremony or fashion).
VISCERAL PLEASURE
VICARIOUS PLEASURE
VOYEURISTIC PLEASURE
Industry
1) What is Marcus Rashford's net worth and how does his online presence help him to make money?
2) What charities and companies/brands is Marcus Rashford associated with? Why might they want to be linked to the Rashford brand?
Nike
London Youth and Norbrook Youth Club
3) Research Twitter and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?
Elon musk owns Twitter and he made $44Billion
The company Meta own Instagram and have made $116.6 Billion
4) What are the worries about Instagram’s negative effects?
Studies have linked Instagram to depression, body image concerns, self-esteem issues, social anxiety, and other problems.
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