Posts

Showing posts from January, 2023

OMO advert CSP blog tasks

1) What year was the advert produced? This advert was produced in the year 1955. 2) How were women represented in most adverts in the 1950s? In most 1950's adverts woman were represented as housewives who love to clean, cook and take care of the children. They also were always represented as pretty by always being white and having blonde or brown and that they never leave the house 3) How does the heading message ('OMO makes whites bright') and typography promote the product? The heading promotes the product because it suggest that it will clean your white clothes so will that they will glow also the typography promotes the product because it is noticeable and is sans-serif.     4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The mise-en-scene in the advert for costume is that the woman is wearing a green dress also she is hanging clothes with a distressing smile suggesting

Gender representation in advertising

Image
  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. depicting women in weak roles or positions, using them as sex objects, portraying them as housewives  4) What stereotypes of women can you find in the post-2000s adverts? Give specific example.        showcasing them as silent

Advertising: Key conventions

Image
1) What key conventions of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?  The USP is "Taste the Rainbow"  Extention  1)  Apple's apple 2) A Debate 3)  K eep your customers' needs, and pain points front of mind 4) 5)