Advertising: Key conventions








1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.


2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

 The USP is "Taste the Rainbow" 

Extention 

1) Apple's apple

2) A Debate

3) Keep your customers' needs, and pain points front of mind

4)

5) 


Comments

Post a Comment

Popular posts from this blog

coursework : statement of intent (new)

Title: Dark Deception Genre : Fantasy Extract: Chapter 1 of Dark deception Doug Houser Trapped in Afterlife. (Between heaven and Hell) Narrative summary: The title 'Dark Deception - No Way Back' alternatively contrast to face the darkness and find a way to survive. In this TV show, starts off with a dark intro with words saying "It is done. Now my faith lies in darkness..." being typed with a typewriter. Afterwards, the protagonist (Doug Houser) meets a mysterious woman named Bierce. Bierce explains that she knows all the terrible things that the protagonist has done, and knows their desires. Trapped in a realm of nightmarish mazes with this mysterious woman. This is the first chapter in the Dark Deception story. I intent to have the protagonist Investigate and survive the first maze. It's a mixes the fast-paced style of classic arcade games with fun horror game design. confined in a dark world full of nightmarish mazes and anxiety-inducing monsters, the only wa
Read more

Magazines: Tatler CSP

Image
 1 ) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? 4) Go to  page 10 . What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the  pyschographic audience group  that best fits Tatler? Media language erent examples of  typography  can you find on the cover of Tatler? 1) What diff  What are the connotations of the serif and sans serif fonts?   Sans serif typefaces are considered more modern than serif typefaces. They lack the strokes that distinguish a serif typef
Read more

His Dark Materials: Industry and Audience blog tasks

Audience 1) Read this audience rating guide for His Dark Materials . Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups? You can revise Pyschographics here .  Aimed at a contemporary family audience for the BBC Sunday night broadcast slot (8.10pm) Targeted at fans of the fantasy genre along with fans of the original books by Philip Pullman. Diverse representations of gender and race may appeal to a younger audience. Rated for 14+ by HBO due to some scenes that may be frightening to younger children. The UK DVD release of His Dark Materials season 2 is rated 12 by the BBFC. 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity:  Family, funny Personal Relationships:  Diversion (Escapism): 3) T
Read more