January assessment: learner response

Feedback :

WWW - Remy, some knowledge displayed in this assessment e.g. how films are marketed

EBI - You simply need to read the questions carefully but also revise (make flashcards/from Glow and Media theories in your book. Remember it is about applying the theory to the questions not explaining it

Q1: 1
Q2: 0
Q3: 3
Q4: 0
Q5: 2
Q6: 3

3) My Preferred and Oppositional reading -  The preferred reading is that women can do the same things as men can do. They want more women to stand up for themselves  and show what they can do. Oppositional reading was probably men completely disagree with this as back them women had no rights and some want it to stay that way? and women will be questioning.


Mark Scheme Oppositional Reading-

• Women may be insulted by the lack of femininity in the advert or find the image derogatory. They may think that the woman does not promote.

Preferred Reading -

• Women are portrayed in a subversive / non-conventional way as their

strength and independence is highlighted by the image (pose / pride in

facial expression etc.)   


4.   vertical integration - the combination in one firm of two or more stages of production normally operated by separate firms.


greater efficiencies, reduced costs, and more control along the manufacturing or distribution process.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   -*


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