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Television: Industry contexts - the BBC

  TV industry contexts: blog tasks Complete the following questions on the BBC and industry contexts: 1) What is the BBC's mission statement?  defined by​​ Royal Charter ​: to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which ​inform,  educate ​and ​entertain​.   2) How is the BBC funded?  Its work is funded principally by an annual television licence fee which is charged to all British households, companies, and organisations using any type of equipment to receive or record live television broadcasts or watch using iPlayer.   3) What must the BBC do to meet its public service broadcasting responsibilities? (Look at the five bullet points above)   To provide information (that is supposed to be balanced) To support learning for people of all ages To produce creative output To have diverse content (such as with its representations) To reflect the United Kingdo...

His Dark Materials: Industry and Audience blog tasks

Audience 1) Read this audience rating guide for His Dark Materials . Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups? You can revise Pyschographics here .  Aimed at a contemporary family audience for the BBC Sunday night broadcast slot (8.10pm) Targeted at fans of the fantasy genre along with fans of the original books by Philip Pullman. Diverse representations of gender and race may appeal to a younger audience. Rated for 14+ by HBO due to some scenes that may be frightening to younger children. The UK DVD release of His Dark Materials season 2 is rated 12 by the BBFC. 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity:  Family, funny Personal Relationships:  Diversion (Escap...

His Dark Materials: Language and Representation blog tasks

  Language and close-textual analysis 1) Write an analysis of the episode - using  your notes from the screening in class .  Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots and movement, editing, diegetic/non-diegetic sound, mise-en-scene etc.) You can currently  watch His Dark Materials on BBC iPlayer here . Camerawork, editing and sound:  Mise-en-scene: Narrative and genre:  You can  access our notes from our close-textual analysis in class here  - you'll need your Greenford Google login to open this. 2) How does His Dark Materials fit the conventions of the  fantasy TV genre ? 3)  Applying Propp's character theory, what  character roles  do some of the main characters in His Dark Materials fit into?  4) What  enigma and action codes  (Barthes) can you find in His Dark Materials? Make specific, detailed reference to the text using media termin...

Doctor Who: Audience and Industry blog tasks

  Audience 1) Who is the target audience for Doctor Who? Has it changed since 1963? Target audience are people who are interested in Science. 2) What audience pleasures are offered by Doctor Who - An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: entertainment and interested  Personal Relationships: relatable? Diversion (Escapism):  Surveillance (Information / Facts):  3) What additional Uses and Gratifications would this episode provide to a  modern  2020 audience? more diverse representation  4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to An Unearthly Child?   Voyeuristic pleasures 5) What kind of online fan culture does Doctor Who have? Give examples. Science  Industries 1)  What was the television industry like in...

Doctor Who: Language and Representation blog tasks

1) Write a summary of the notes from our in-class analysis of the episode. You can use your own notes from the screening in class or  this Google document of class notes  (you'll need your GHS Google login).  Camerawork and sound: Music - theme tune to Doctor Who. Very science-fiction - sets genre from beginning. Graphics on screen: title of show and episode. Simple text/font.  Slow, clunky camera movement (due to technology in 1960s).  Sound: hum of TARDIS (helps create science-fiction genre). Mise-en-scene: Susan - first introduced dancing and dressed as 1960s teenager (costume). Seems to be both typical teenager and alien. Costume and hair typical of 1960s. School - creates personal identity for audience.    Narrative and genre: Opening title sequence like a rocket taking off - sci-fi genre and links to 1960s space race. Enigma codes: mystery of Susan’s home. French Revolution book - “I’ll have finished it” “That’s not right”... suggests time travel...

Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

Arctic Monkeys: Audience 1) What is the main Arctic Monkeys audience - demographics and psychographics? Arctic Monkeys' audience are likely to be  white, middle class and reasonably young . Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers. Audience pleasures would include diversion - the song is upbeat and fast-paced. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Diversion, Personal Relationships, Surveillance and Personal Identity. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?  This is a performance video designed to look like a 1980s TV performance, It was filmed using old TV cameras to give it an authentic, nostalgic effect. The simple performance video subverts music video conventions narrative-based in the 1...

Advertising assessment learner response

  1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 0 Q2: 5 Q3: 0 Q4: 0 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  • social attitudes will be reflected in marketing campaigns of the day • language and imagery evolve and change over time to reflect current usage and new trends • gender, ethnicity and sexuality will be represented in different ways as social attitudes change  4) Now look at  question 3  - on the NHS Represent advert. Use the mark scheme to identify  one  way the advert  subverts  stereotypes of race/ethnicity and  one  way it might  reinforce  stereotyp...