Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

Arctic Monkeys: Audience

1) What is the main Arctic Monkeys audience - demographics and psychographics?

Arctic Monkeys' audience are likely to be white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers. Audience pleasures would include diversion - the song is upbeat and fast-paced.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Diversion, Personal Relationships, Surveillance and Personal Identity.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

 This is a performance video designed to look like a 1980s TV performance, It was filmed using old TV cameras to give it an authentic, nostalgic effect.The simple performance video subverts music video conventions narrative-based in the 1980s and 1990s. It opens with the singer introducing the song and adding the words 'Don't believe the hype'. This could be a reference to the online following the band built up using Myspace.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

The Arctic Monkeys began to gain popularity as they handed out CDs, containing their 18 demo tracks, at various gigs. The group also gained quite the following on the social media platform MySpace, and are now described as one of the first bands to come to the public's attention through the Internet.