Introduction to OSP: Influencers blog tasks

1) What years did YouTube, Twitter and Instagram launch? 

YouTube in 2005, Twitter in 2006, and in 2010, Instagram

2) What is the definition of an influencer?

Someone who is able to persuade a lot of other people

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

 Dwayne Johnson
With a count of 383 million followers
Revolved around the entertainment industry.

4) How big is the influencer industry according to the article?

Very. By the end of 2019, the influencer marketing industry was worth some $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022. The tech consultant SignalFire thinks that “the creator economy” – built by those who post and monetise content online – employs more than 50 million people, and is the fastest-growing sector for small businesses in the world.

5) What are the problems associated with being an influencer?

  • Blurred Personal Boundaries.
  • The Pressure of Keeping an Image.
  • Online Hate and Abuse.
  • A Struggle to Maintain Creativity


6) Why is it suggested that audiences actually like being sold products by influencers?


7) What representation of beauty is often found on Instagram or other influencer sites?

The New Yorker’s Jia Tolentino noted the gradual emergence, among “professionally beautiful women” today, of a look known as “Instagram face”. It’s “a young face, of course, with poreless skin and plump, high cheekbones”, long lashes and full lips – generally white but with a hint of “rootless exoticism”: you see it among the Kardashian family, and the models Bella Hadid (42 million followers), and Emily Ratajkowski (27 million followers). It is thought to owe its existence partly to the growth of cosmetic procedures, but also to the popularity of Instagram filters such as Facetune, which tweaks images to give a thinner face, bigger lips, smoother skin, larger eyes, and slimmer legs. Professional photos have long been airbrushed; now aspiring influencers can do it at home too.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

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