Magazines: Heat CSP

 Introduction: 

1) They claim to offer quality experience, promises style for everybody as well as Life Hacks to create the 'buzziest experiences' for readers. This means that they want readers to be able to always experience the best and most brilliant insight into events.

2) Heat claims to ensure that readers are always 'in the know' and find the funny, wherever it's hiding. This means that they claim to make sure they have all of the latest news so that they can give it to their readers.

3) Heat also says that, besides celebrity news, Heat also has information on food, fashion and wellbeing in order to ensure that readers always know what to wear and make the most of every body shape.

4) Heat's audience profile consists of 90% women and the average age of 37. 52% of readers are aged 15-34. The marital status is that 57% are married.

Media Language: 

1) The cover lines are written in all capital letters, with frequent exclamation marks and rhetorical questions. The capital letters and exclamation marks are used in order to make the magazine more appealing and attractive to the audience. the rhetorical questions provide the audience with a sense of belonging, as the questions include the reader and force them to interact with the magazine.

2) The colour scheme is made of traditionally feminine colours such as pink, white and yellow. This is done in order to appeal to the majority of their readers (women) and reinforce the stereotype of women liking these colours, as well as the stereotype that these colours are what women should like.

3) The paparazzi images make the topics of interest seem more scandalous and secretive, as they provide images of celebrities that feature their real life and feature images of negative emotion. The facial expressions also show this, which might appeal to the reader as they seem more mysterious and secretive.

4) Heat uses a wider range of Sans Serif and capitals in order to attract the reader and provide an image of modernity. However, Tatler has a wider use of Serif, reinforcing the idea of tradition.

Media Representations:

1) The celebrities featured involve Liam Payne, Meghan Markle. Prince Harry and Cheryl.

2) They are mostly presented in a negative light in order to create more interest. They also are presented by reinforcing stereotypes.

3) Women are presented as being dramatic, secretive and being involved in romance. This is because nearly every woman featured is used to speak about a relationship or 'secret heartache', reinforcing stereotypes that women "need men" or have to have a relationship in order to remain relevant.

4) While Tatler focuses on upper-class celebrities such as those within the royal family or those that own land, Heat focuses on middle and upper-class celebrities rather than speaking about just those of the upper class.

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