Advertising assessment learner response
1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: Q1: 0 Q2: 5 Q3: 0 Q4: 0 3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. • social attitudes will be reflected in marketing campaigns of the day • language and imagery evolve and change over time to reflect current usage and new trends • gender, ethnicity and sexuality will be represented in different ways as social attitudes change 4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotyp...