Reception theory

1) What is the preferred reading of a media text?
Preferred reading of a media text is the oppositional reading.

2) What is the oppositional reading of a media text?
Oppositional reading means it  goes against the meaning the producers are trying to create. The audience reject the intended message and construct an opposite reading instead. This can be due to their own social, political or moral beliefs and values. 

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?
The Harry Brown trailer positions the audience to responding to the teenagers as violent and aggressive.

4) Why might young people reject this reading and construct an oppositional reading of the trailer?
Young people may reject this reading and construct a oppositional reading because not all young people are like that and it makes them look bad.







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