Introduction to OSP: Influencers blog tasks
1) What years did YouTube, Twitter and Instagram launch? YouTube in 2005, Twitter in 2006, and in 2010, Instagram 2) What is the definition of an influencer? Someone who is able to persuade a lot of other people 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Dwayne Johnson With a count of 383 million followers Revolved around the entertainment industry. 4) How big is the influencer industry according to the article? Very. By the end of 2019, the influencer marketing industry was worth some $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022. The tech consultant SignalFire thinks that “the creator economy” – built by those who post and monetise content online – employs more than 50 million people, and is the fastest-growing sector for small businesses in the world. 5) What are ...